Terms of Service

Effective Date: March 9, 2026

These Terms of Service ("Terms") govern your access to and use of the Brand Alchemist platform at brandalchemist.app (the "Service"), operated by Matthew Christian LLC ("Company," "we," "us," or "our"). By creating an account or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.

1. Service Description

Brand Alchemist is an AI-powered brand identity platform that enables users to generate comprehensive brand guidelines, including logos, color palettes, typography, imagery, and brand strategy content. The Service uses artificial intelligence (via OpenAI) to produce creative outputs based on information you provide.

2. Eligibility

You must be at least 18 years of age (or the age of majority in your jurisdiction) to create an account and use the Service. By using the Service, you represent and warrant that you meet this requirement.

3. Account Registration & Security

• You may register using an email address and password, or through Google OAuth.
• You agree to provide accurate, current, and complete information during registration.
• You are responsible for maintaining the confidentiality of your password and account credentials.
• You are responsible for all activities that occur under your account.
• You must notify us immediately of any unauthorized use of your account.
• One person or legal entity per account. Sharing account credentials is not permitted.

4. Subscription Plans & Billing

4.1 Plans

We offer multiple subscription tiers (Explorer, Creator, Visionary, and Agency) with varying feature limits. Plan details and pricing are displayed on our Pricing page. We also offer one-time credit purchases for individual brand guide generations.

4.2 Billing

• Paid subscriptions are billed on a recurring monthly or annual basis through Stripe.
• You authorize us to charge your payment method on file for all applicable fees.
• Prices are subject to change with notice. Existing subscribers will be notified before price changes take effect on their next billing cycle.

4.3 Cancellation & Refunds

• You may cancel your subscription at any time through the billing portal.
• Upon cancellation, you retain access to paid features through the end of your current billing period.
• Refunds are handled on a case-by-case basis at our discretion. Contact us at barry@brandalchemist.app for refund inquiries.
• One-time credit purchases are non-refundable once the credit has been used.

5. Intellectual Property

5.1 Your Content

You retain ownership of the content you provide to the Service, including brand information, uploaded logos, and business details. You grant us a limited, non-exclusive license to use your content solely to operate the Service and generate your brand guides.

5.2 AI-Generated Content

• Brand guides, logo concepts, imagery, and other creative outputs generated by the Service are produced using AI and are provided to you for your use.
• AI-generated content may not be entirely unique. We do not guarantee that generated content will not resemble existing brands, trademarks, or copyrighted material.
• You are solely responsible for conducting trademark searches and ensuring that any AI-generated brand elements do not infringe on the intellectual property rights of others before commercial use.
• We disclaim all liability for trademark, copyright, or other intellectual property claims arising from your use of AI-generated content.

5.3 Our Platform

The Service, including its design, code, features, and underlying technology, is owned by Matthew Christian LLC and protected by intellectual property laws. You may not copy, modify, distribute, reverse-engineer, or create derivative works of the Service.

6. Acceptable Use

You agree not to:

• Use the Service for any illegal, harmful, or fraudulent purpose.
• Generate brand guides containing hate speech, explicit content, or material that promotes violence or discrimination.
• Attempt to circumvent usage limits, rate limits, or plan restrictions.
• Use automated tools, scripts, bots, or scrapers to access or interact with the Service without our written consent.
• Reverse-engineer, decompile, or attempt to extract the source code of the Service.
• Resell or redistribute the Service itself (this does not restrict your use of generated brand guides for your clients).
• Impersonate another person or entity.
• Interfere with or disrupt the integrity or performance of the Service.

7. Organizations & Team Members

• Organization owners are responsible for the actions of all team members within their organization.
• Brand guides created within an organization belong to the organization, not individual members.
• Organization owners control team membership, roles, and access levels.

8. Kiosk Mode (Agency Plan)

• Kiosk mode allows agencies to offer walk-up brand guide creation to their clients at events or offices.
• Brand guides created through kiosk mode are owned by the agency's organization.
• The agency operating the kiosk is responsible for informing walk-up clients that their brand information and email address will be collected and processed.
• Agencies must ensure that kiosk usage complies with applicable privacy laws in their jurisdiction.

9. Shared Brand Guides

When you share a brand guide via email or public link, the recipient can view the brand guide without creating an account. You are responsible for controlling who receives shared links. Shared links can be revoked at any time by deleting the share from your account.

10. Disclaimer of Warranties

11. Limitation of Liability

12. Indemnification

You agree to indemnify, defend, and hold harmless Matthew Christian LLC and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, costs, or expenses (including reasonable attorneys' fees) arising out of or relating to: (a) your use of the Service; (b) your violation of these Terms; (c) your violation of any third-party rights, including intellectual property rights; or (d) any content you provide through the Service.

13. Termination

• You may terminate your account at any time by contacting us.
• We may suspend or terminate your access to the Service at any time, with or without cause, and with or without notice, including for violation of these Terms.
• Upon termination, your right to use the Service ceases immediately. We may delete your account data after a reasonable retention period, unless required by law to retain it.
• Sections relating to intellectual property, limitation of liability, indemnification, and governing law survive termination.

14. Governing Law & Disputes

These Terms are governed by and construed in accordance with the laws of the State of New Jersey, without regard to its conflict of law provisions. Any disputes arising under these Terms shall be resolved exclusively in the state or federal courts located in Bergen County, New Jersey. You consent to the personal jurisdiction and venue of such courts.

15. Changes to These Terms

We reserve the right to modify these Terms at any time. If we make material changes, we will post the updated Terms on this page with a revised effective date. Your continued use of the Service after changes are posted constitutes your acceptance of the revised Terms. If you do not agree to the changes, you must stop using the Service.

16. Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary so that these Terms shall otherwise remain in full force and effect.

17. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Matthew Christian LLC regarding your use of the Service and supersede all prior agreements and understandings.

18. Contact Us

If you have questions about these Terms, please contact us at: